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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we show you today the direct comparison of the two G-Master lenses and show whether an upgrade is worth it!

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Secure all promotions today and easily finance your new photographic equipment.

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Demo equipment exhibits

Check out our demo equipment showrooms and save!

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Second Hand

Save when buying a camera, lens or other second hand items

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Use the 0% financing now with Paypal

Secure all promotions today and easily finance your new photographic equipment.

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Analog cameras in 2025

It's not a new trend, but analog photography has enjoyed great popularity for some time now. We also have various analog cameras in our range and if you come to Düsseldorf, you can also look for a few old treasures in our second-hand shop!

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Going Orange

Suddenly all I saw was orange! I'd like to tell you about my absolute passion for photography and playing with my mostly non-professional modelsâ¦and why suddenly almost all my shoots were orange.

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Guide: What photographers should consider when choosing printer paper

If you print your own pictures at home, you need to pay attention to a number of things. In addition to the right color profiles for the pictures, you need to pay attention to the drying times required by the respective papers and the effect you want to achieve with the paper on which the pictures are printed.

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