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Autofocus for reliably precise image results

Using state-of-the-art autofocus technologies, Sony ensures reliably precise autofocus performance in its G Master lenses to provide the best possible image results.

Operation optimized for photographers + filmmakers

All G Master lenses are designed for both photographers and filmmakers, and this hybrid approach is reflected in their operation.
In addition to customizable function buttons and soft focus rings, most GM lenses also have a manual aperture ring.

Learn more about G Master lenses

We took a closer look at some G Master lenses - you can find the corresponding blog posts (incl. hands-on review videos) here:

On December 19, 2022, we talked in detail with Christian Laxander about the topic "Sony G Master Lenses" and also directly answered many different questions from the live chat.

From comparison images of the new GM lenses, to how the autofocus works, to lens recommendations, it's all here!

Promotions around Sony

Sony - The Choice for Landscape

Are you still looking for the perfect equipment for breathtaking landscape shots? Then Sony is the answer! With its Alpha cameras and G, as well as G-Master lenses, you can set new standards in landscape photography. Unleash your creativity and experience unparalleled image quality.

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Sony Lens Discounts

Get up to 200€ discount on selected Sony lenses. The discount will be deducted directly in the shopping cart.

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With Sony cameras + lenses to the portrait master

Looking for the perfect equipment for stunning portraits? Then Sony is the answer! With their Alpha cameras and G, as well as G-Master lenses, you can set new standards in portrait photography. Unleash your creativity and experience unparalleled image quality.

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Welcome to Alpha Bonus

Buy an Alpha camera and get €100 off up to three selected Sony lenses.

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Blog article from Sony

Sony - The Choice for Landscape

Are you still looking for the perfect equipment for breathtaking landscape shots? Then Sony is the answer! With its Alpha cameras and G, as well as G-Master lenses, you can set new standards in landscape photography. Unleash your creativity and experience unparalleled image quality.

discover now

With Sony cameras + lenses to the portrait master

Looking for the perfect equipment for stunning portraits? Then Sony is the answer! With their Alpha cameras and G, as well as G-Master lenses, you can set new standards in portrait photography. Unleash your creativity and experience unparalleled image quality.

read more

The new Sony 24-50mm f/4 - standard or premium?

A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market. We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.

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The best portrait lenses 2023 - More than fixed focal lengths

The best portraits are taken with fixed focal lengths, aren't they? Our colleagues in the store always get lots of questions about photography, from cameras to accessories, everything is included but we also always discuss the best lenses with each other!

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Live-Talk: On safari in Botswana - with Lisa + Paul Hüttemann

Lisa and Paul Hüttemann talk about their trip to Botswana, the challenges of photographing in the wilderness and the journey of the pictures from the camera to the printed magazine.

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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we show you today the direct comparison of the two G-Master lenses and show whether an upgrade is worth it!

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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we'll show you the direct comparison of the two G-Master lenses and tell you whether an upgrade is worth it!

Read now

Sony 70-200 f/4 OSS G II - Tele or macro?

Use a 70-200 as a macro? Now it's possible! We introduce you to the new Sony 70-200 f/4 G II, Sony's 73rd E-mount lens with an interesting twist.

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