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Autofocus for reliably precise image results

Using state-of-the-art autofocus technologies, Sony ensures reliably precise autofocus performance in its G Master lenses to provide the best possible image results.

Operation optimized for photographers + filmmakers

All G Master lenses are designed for both photographers and filmmakers, and this hybrid approach is reflected in their operation.
In addition to customizable function buttons and soft focus rings, most GM lenses also have a manual aperture ring.

Learn more about G Master lenses

We took a closer look at some G Master lenses - you can find the corresponding blog posts (incl. hands-on review videos) here:

On December 19, 2022, we talked in detail with Christian Laxander about the topic "Sony G Master Lenses" and also directly answered many different questions from the live chat.

From comparison images of the new GM lenses, to how the autofocus works, to lens recommendations, it's all here!

Promotions around Sony

Sony Trade-In Promotion

Save up to €500 on selected Sony cameras, sets and lenses!

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Welcome to Alpha Bonus

Buy an Alpha camera and get €100 off for up to three selected Sony lenses.

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Blog article from Sony

The best portrait lenses 2023 - More than fixed focal lengths

The best portraits are taken with fixed focal lengths, aren't they? Our colleagues in the store always get lots of questions about photography, from cameras to accessories, everything is included but we also always discuss the best lenses with each other!

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Live-Talk: On safari in Botswana - with Lisa + Paul Hüttemann

Lisa and Paul Hüttemann talk about their trip to Botswana, the challenges of photographing in the wilderness and the journey of the pictures from the camera to the printed magazine.

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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we show you today the direct comparison of the two G-Master lenses and show whether an upgrade is worth it!

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First test of the Sony 16-35mm f2.8 GM2 compared to the 16-35 GM1

The new Sony 16-35mm GM2 is here and sets new standards! It is lighter, sharper and even more compact than its predecessor! Therefore, we'll show you the direct comparison of the two G-Master lenses and tell you whether an upgrade is worth it!

Read now

Sony 70-200 f/4 OSS G II - Tele or macro?

Use a 70-200 as a macro? Now it's possible! We introduce you to the new Sony 70-200 f/4 G II, Sony's 73rd E-mount lens with an interesting twist.

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New Sony FE 50mm f/1.4 GM

Sony's lens portfolio is constantly expanding, and today we get to welcome the new 50mm f/1.4 to the G-Master family. Find out why this lens is so important, if it's worth the money, and how to choose one of the many 50mm lenses available now in this post.

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Sharper than a G-master? Sony SEL 20-70mm f/4 G test report

Today we present you the new Sony FE 20-70 mm F/4 G. Sony's new standard zoom is hidden behind this beautiful name. It is lighter, faster and sharper - the question now only remains "as what?". You can find out why Sony chose this particular focal length range and why it is worth the proud price of 1,599 Euros in this article!

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10. September - Workshop Dog Photography LIVE - Tips Tricks for your pet photos Outdoor

On September 10th Jan (@pfotengraphie) will show you his skills in dog photography. In addition to the technical details, it will also be about the handling of the animals. Via our live stream you will be there in real time and can ask your questions about dog photography.

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